Founding
In 2002, Dale & Brian Karmie stumbled upon the emergent industry of artificial turf. Making a daring move from Northern Ohio to Albuquerque, New Mexico, they started a new business in a new land—with absolutely no experience.
Learning
After two years of learning and growth, the company supplying Dale and Brian unexpectedly went bankrupt. The Karmie brothers were given two choices: give up, or forge ahead. In 2004, the brothers took a leap of faith and founded their own artificial turf company: ForeverLawn.
Growing
For the next three years, ForeverLawn continued to grow beyond the Karmie brothers through the ForeverLawn dealer network: a collection of independent business owners dedicated to bringing premium solutions to their local communities. ForeverLawn grew in size and capability, crafting unique product lines to address specific, unmet needs in the industry and beyond.
The Land Between
Then, 2008 hit. The housing market burst, the economy crashed, and the artificial turf industry faced immense challenges. Dale and Brian found themselves in “the land between”: surviving, but stagnant. The ForeverLawn dealer network was experiencing some success, but also adversity amidst the troubling climate. The brothers began wondering if they were on the right path.
Renewed Vision
But in 2014, Dale and Brian recast their vision. They didn’t just redefine what ForeverLawn was; they began to reimagine what ForeverLawn could be. Once again, the brothers chose to put everything they had into the business. Their renewed vision and energy were contagious: in the face of uncertain odds, the dealer network chose to believe and joined in the pursuit of what ForeverLawn could be. With the ForeverLawn network united and reinvigorated, the company began to grow like never before.
Next Generation
Today, ForeverLawn has over 80 dealers across the Unites States and Canada as they continue toward their goal of world domination (or something close). As the leader in the synthetic turf industry, ForeverLawn provides innovative solutions which solve real problems and improve communities. The Karmie Brothers have stayed true to their roots, hiring quality people and helping dealers establish flourishing ForeverLawn businesses of their own. ForeverLawn now consists of several generational, legacy dealerships which have each become multimillion-dollar enterprises. These dealers are leaders in their communities and influencers across the industry, positioning ForeverLawn as a solution-driven organization which provides premium, synthetic grass solutions for a world of Grass Without Limits.
20 Years of Grass Without Limits
Why Choose FOREVERLAWN?
The ForeverLawn is the natural choice for synthetic grass, offering a suite of products catering to every application: from the smallest yard to the largest commercial projects on the planet.
Sustainability
Quality
Innovation
Safety & Certifications
Support
Eco-friendliness
Our Philosophy
Dale and Brian’s philosophy of work started at a young age, as they followed in the footsteps of their father, Fred. A Syrian immigrant restarting in America during his late twenties, Fred Karmie was a man passionate about faith, education, and hard work. From real estate to refurbishments, Fred had an important rule: always leave it better than you found it.
His legacy continues to drive the heartbeat of ForeverLawn, where each aspect of business is seen as a tool to leave things better than we found them. Service-oriented customer interactions, quality commitment on installs, maintaining high standards in product and practice (even if we might lose a sale): it’s all part of our desire to improve the spaces we enter.
What does this look like? Quite simply, it’s a lot of saying “yes.” Yes, to figuring it out. Yes, to putting in the extra time. Yes, to challenges ahead—even when they’re daunting. We’re not distracted by what it takes; instead, we’re focused on where we can go together.
At ForeverLawn, we’re not here to replace—we’re here to revive. We’re leaving each place better than we found it.
And we want to do it with you.
Transforming Landscapes, Transforming Lives
Spend less time on maintenance, and more time on the things that really matter – all with the stunning look and feel of ForeverLawn turf providing the backdrop to your memories.